Mercedes Case Study

[et_pb_section fullwidth=”off” specialty=”off” background_image=”http://107.170.249.65/wp-content/uploads/2014/06/MBRDNA-slide-BG-31.jpg” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” height=”30″ /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2014/06/MBRDNA-logo-white.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” /][/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”left”]Mercedes Benz Research and Development builds on a long-standing tradition of engineering expertise and a strong commitment to innovation and ingenuity to help develop safe, sustainable and technologically advanced vehicles.

MBRDNA is testing out a new service called Mobile Mechanic in the San Jose area in which the consumer can book dealership service online and have the service happen at their home or office.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” height=”30″ /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”2_3″][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2014/06/mobile-mechanic-homepage.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” /][/et_pb_column][et_pb_column type=”1_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

Ultimate Goal

The goal of this project was to create images to fill in the new Mobile Mechanic website.  We set out to create images that walked the customer though the entire process from booking the service, to completion.  We shot two scenarios, one of the mechanic coming to perform the service at an office and another at a home. The end result is having the entire customer journey depicted through photos throughout the website.

[/et_pb_text][et_pb_divider admin_label=”Divider” color=”#e2e2e2″ show_divider=”on” /][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

Mobile Mechanic website design: David Chavez / Rational UI

[/et_pb_text][et_pb_divider admin_label=”Divider” color=”#e2e2e2″ show_divider=”on” /][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

Makeup Artist: Sarah Dean

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_testimonial admin_label=”Testimonial” author=”Pamela King” job_title=”Senior Innovation Marketing Strategist, Business Innovation” company_name=”Mercedes-Benz Research & Development North America, Inc.” url_new_window=”off” quote_icon=”on” use_background_color=”on” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”center”]

“Eric and his team kept things ahead of schedule throughout the entire shoot and planning process.  We were very pleased with how smoothly the shoot went and look forward to working with him again in the future.”

[/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section background_color=”#ededed” inner_shadow=”off” parallax=”off” parallax_method=”css”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center”]

Delivered Images

[/et_pb_text][et_pb_gallery admin_label=”Gallery” gallery_ids=”2328,2333,2327,2340,2335,2332,2334,2408,2339,2330,2419,2420″ fullwidth=”on” posts_number=”12″ show_title_and_caption=”off” show_pagination=”on” background_layout=”light” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center”]

Behind the Scenes

[/et_pb_text][et_pb_gallery admin_label=”Gallery” gallery_ids=”2482,2483,2484,2485,2486,2487,2488,2489,2490,2491,2492,2493,2494,2495″ fullwidth=”on” posts_number=”20″ show_title_and_caption=”off” show_pagination=”on” background_layout=”light” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” background_image=”http://107.170.249.65/wp-content/uploads/2015/04/about-bts-grid-5.jpg” background_color=”#ffffff” inner_shadow=”off” parallax=”off” parallax_method=”off” transparent_background=”off” allow_player_pause=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_cta admin_label=”Call To Action” button_url=”http://strackevisuals.com/contact/” button_text=”Connect” use_background_color=”off” background_color=”#7EBEC5″ background_layout=”light” text_orientation=”center”]

Start the conversation.

How can we tell your story?

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” background_color=”#ededed” inner_shadow=”off” parallax=”off” parallax_method=”css”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center”]

View other case studies

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2014/06/QB_IntuitLogo_Horiz_RGB_600px.png” show_in_lightbox=”off” url_new_window=”off” animation=”fade_in” sticky=”off” url=”http://strackevisuals.com/quickbooks-online-case-study/” /][et_pb_divider admin_label=”Divider” color=”#bcbcbc” show_divider=”on” /][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2015/04/asd-feat1.jpg” show_in_lightbox=”off” url=”http://strackevisuals.com/quickbooks-online-case-study/” url_new_window=”off” animation=”fade_in” sticky=”off” /][et_pb_divider admin_label=”Divider” color=”#bcbcbc” show_divider=”on” /][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]See how Stracke Visuals worked with Intuit to create a series of customer success story videos to help increase consideration to their brand on web.[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2014/06/Opower1.png” show_in_lightbox=”off” url=”http://strackevisuals.com/opower-case-study/” url_new_window=”off” animation=”fade_in” sticky=”off” /][et_pb_divider admin_label=”Divider” color=”#bcbcbc” show_divider=”on” /][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2014/05/opower-bdr-featured1.jpg” show_in_lightbox=”off” url=”http://strackevisuals.com/opower-case-study/” url_new_window=”off” animation=”fade_in” sticky=”off” /][et_pb_divider admin_label=”Divider” color=”#bcbcbc” show_divider=”on” /][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

See how Opower is using product launch videos, client testimonials, product demos, customer journey videos, and product photography in their marketing.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2014/06/ibird.png” show_in_lightbox=”off” url=”http://strackevisuals.com/ibird-case-study/” url_new_window=”off” animation=”fade_in” sticky=”off” /][et_pb_divider admin_label=”Divider” color=”#bcbcbc” show_divider=”on” /][et_pb_image admin_label=”Image” src=”http://107.170.249.65/wp-content/uploads/2014/05/Screen-Shot-2014-05-27-at-4.29.40-PM1.jpg” show_in_lightbox=”off” url=”http://strackevisuals.com/ibird-case-study/” url_new_window=”off” animation=”fade_in” sticky=”off” /][et_pb_divider admin_label=”Divider” color=”#bcbcbc” show_divider=”on” /][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

See how one of the Apple App Stores top grossing apps uses a video to help educate the market on how powerful their app really is.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” background_image=”http://107.170.249.65/wp-content/uploads/2012/03/GGB-2_darker.jpg” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_signup admin_label=”Subscribe” provider=”mailchimp” mailchimp_list=”c0e88edecf” aweber_list=”none” title=”Stay in touch with our Newsletter” button_text=”Subscribe” use_background_color=”off” background_color=”#7EBEC5″ background_layout=”dark” text_orientation=”left”]Don’t have an immediate need for video? Subscribe to our email newsletter to keep in touch. No spam, we promise! We send out about 2 emails every quarter with info on our latest creative projects, recent articles on the blog, and trends we are noticing in the world of online video marketing.[/et_pb_signup][/et_pb_column][/et_pb_row][/et_pb_section]